Writing, content strategy, technology, coaching

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Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links “Bros, nopes and Popes” Edition
Ten Blue Links “Bros, nopes and Popes” Edition

1. Hey Siri, what does “oligarchy” look like? It looks like this, my friends. It looks like this. If there was a doubt that the nastiest people in America have seized control of the Federal government and are going to use it to enrich themselves still further, this should put

Ten Blue Links "Good news, bad news" edition
Ten Blue Links "Good news, bad news" edition

1. Pete Hegseth in "does something good" shock Pentagon chief Pete Hegseth's latest memo on right-to-repair marks a rare moment of clarity amidst his usual utter tomfoolery. The document on "Army Transformation and Acquisition Reform" finally acknowledges what should have been obvious: that corporate

Oh Apple
Oh Apple

A story about Apple? Catnip for me. An antitrust story about Apple? Absolutely gold plated gourmet catnip for me. The judge in the case is not mincing her words: Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new

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