Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Weeknote, Sunday 12 January 2025
Weeknote, Sunday 12 January 2025

* It's been COLD. Cold weather always reminds me of being a kid because the home I grew up in was cold. It was a council house, and had a gas fire in the front room (what people call a living room these days) and one in the kitchen.

Ten Blue Links, “Marky Mark Special” edition
Ten Blue Links, “Marky Mark Special” edition

1. Why I’m not on Threads these days Mark Zuckerberg does not give a rats ass about the effects that his platforms have on people, and he never has. By now, you will have probably heard quite a lot about Mark Zuckerberg’s pivot to Trumpist supporter and enabler,

Weeknote, Sunday 5th December 2025
Weeknote, Sunday 5th December 2025

* Not working this week, which means it’s been a bit of a quiet one. * I spent Thursday in Whitstable, buying too many books and plotting. * Friday involved a quick trip to Brighton to catch up with an old friend who I hadn’t seen for a long, long time.

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