Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

Read My Story

Stay in touch

Every week I write about the places where technology, content, culture and politics meet. Sign up to stay in touch.

Latest posts

The worst of us
The worst of us

Credit where it's due. Anthropic's system card for Claude Mythos Preview is a genuinely interesting and thoughtful document. Most AI companies publish safety evaluations the way governments publish freedom of information responses. They're technically compliant but strategically uninformative. And that's usually deliberate,

The freedom stack
The freedom stack

There is a sentence near the beginning of Arielle Roth’s remarks to the Media Institute’s Communications Forum luncheon, delivered in Washington on 25 February, that is worth sitting with before we do anything else with it. “Every major advancement in communications technology has shifted who holds power over

Zen fascists will control you...
Zen fascists will control you...

In 1979, a punk band from San Francisco recorded a song about the Governor of California. It was a joke, mostly. Jerry Brown was a Democrat, a Buddhist, a man who dated Linda Ronstadt and discussed limits and simplicity at a moment when America was in no mood for either.

Want to know more?

Find out more about what I do and how I can help you

What I can do for you
Mastodon